NASPL | Insights Online

A Challenging Year, With an Asterisk

In an industry based on chance, the luck of the draw was perhaps the biggest story of lotteries’ FY25 sales and revenue performance.

Features

Welcome to New Baconshire: A Bacon-Scented Campaign for the NH Lottery

Smell that $2 I ❤️ Bacon scratch-and-sniff ticket!

Creative Campaigns

Catching Up With the Texas Lottery’s Retail Innovations

The lottery industry is moving forward on a number of fronts to make the retail sales process easier for both retailers and customers, and the Texas Lottery is leading the way.

Retail Spotlight

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Latest Press Releases

Powerball Jackpot Surges to $1.25 Billion

4 days ago3 min read

Mega Millions Officials Warn of Scammers Trying to Impersonate Mega Millions

4 days ago3 min read

NCPG Annual Gift Responsibly Campaign Now at Its Highest Level of Participation, Bolstered By “Too Young to Bet”

Dec 103 min read

Gov. Whitmer Announces Joe Froehlich as Acting Lottery Commissioner

Dec 101 min read

Oregon Lottery Transfers $887 Million Back to State

Dec 102 min read

A Note of Thanks and Holiday Wishes

As we celebrate the holidays and prepare for the end of the year, we can all look back with pride on our work on behalf of the public we serve.

From the President

Bigger Boats, Bigger Wins: The JAWS eInstant Experience

Licensed games have long been a cornerstone of lottery innovation—driving excitement, attracting new players, and deepening engagement. Strong brands endure, and leveraging them across multiple channels creates fresh, compelling experiences for players.

Associate Members

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Pay, Play, Progress

A new study reveals how payment and retail innovation can shape lottery’s growth path.

Associate Members

MONOPOLY Rolls on as Lottery’s Top-Performing Omnichannel Brand

The World’s Most Played Board Game Keeps Collecting Wins — 90 Years and Counting.

Associate Members

Proven Draw Integrity in the Cloud

Szrek2Solutions’ draw systems in the fully managed cloud platform generate and verify every RNG transaction, while removing the burden on the lottery operations team of deploying and maintaining on-prem RNG systems.

Associate Members

NASPL 2025 Holiday Instant Catalog

Our annual showcase of holiday tickets from NASPL member lotteries

Features

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Kim Ficek

Customer Service Specialist and Draw Official, Washington’s Lottery

Making a Difference

Conversations That Count: Supporting Players Through Motivational Interviewing and Gambling Literacy

A look at Motivational Interviewing and Gambling Literacy

Responsible Gambling

Making the Most of Opportunities in Oklahoma

Now celebrating 20 years, the Oklahoma Lottery’s historic roller-coaster ride is a lesson for the industry in resilience and creativity.

Lottery Profiles

Let’s Talk About How Lotteries Build North America

During my term as NASPL President, I hope to emphasize that lotteries are the people’s business.

From the President

TrendWatch: How Retailer Apps Can Power the Next Wave of Player Engagement

Drive Sales Performance, Build More Loyalty

Associate Members

From Points to Possibilities: Unlocking the Future of Loyalty

In today’s rapidly evolving lottery landscape, loyalty programs are no longer just about points and promotions—they’re about creating meaningful, personalized experiences that engage players in real time.

Associate Members

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Ready to Play, and Learn, in Niagara Falls

The NASPL Annual Conference always provides a broad experience for attendees, with dynamic keynote speakers, informative general and breakout sessions, presentation of awards for advertising excellence, and exceptional opportunities for networking throughout the event.

Features

We Are the People’s Business

It’s hard to believe we’re already beyond the 2025 Conference in Niagara Falls.

From the President

Falling into Great Ideas

A series of breakout sessions covered topics such as scratch and draw games, iLottery marketing, retail partnerships, artificial intelligence, cybersecurity, player health, community relationships, and entertainment trends.

Features

Enhancing the Retail Presence

Working with their retailers, lotteries take steps to improve their in-store lottery presence, from small steps to large.

Features

Mission Education in Motion: Real People, Real Impact

How Lottery dollars support public education by highlighting the very programs and people who benefit from it.

Creative Campaigns

Sue Nelson

Chief Information Officer, Minnesota Lottery

Making a Difference

How the New Jersey Lottery Maintains Responsible Gaming Excellence

A recent RG training retreat for employees is just one example of an organization-wide commitment to continuous improvement.

Responsible Gambling

Building the Future of Play, Powering Community Impact

For more than 60 years, North American lotteries have been about far more than entertainment.

Associate Members

Pressing Ahead: Investments to Serve Customers

The changes at Brightstar Lottery’s instants printing facility are part of an ongoing and comprehensive modernization program.

Associate Members

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Fifty Years of Winning for Ontario

Ontario’s lottery industry began in 1975 with the game “Wintario,” and after 50 years, the organization now responsible for multiple forms of gaming and entertainment continues delivering wins for the province and its people.

Features