NASPL | Insights Online

Getting Social

Social media in all its glory is a cost-effective way to communicate with players and build the engagement that people – and companies – crave.

Features

Social Strategies in Detail

Social media provides almost unlimited possibilities, and lotteries share some of their most successful strategies.

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Social Trends to Watch

Some trends may be fleeting, but keeping an eye on those that materially impact strategies and players is what matters most.

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Social Basics

Lotteries have become experts at choosing the right platforms for the right subject matter.

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Diving Deep into Social at NCEL

The North Carolina Education Lottery provided a detailed look into their social strategies and engagement.

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Latest Press Releases

Congratulations to the Six Newest Members of the Lottery Industry Hall of Fame!

1 minute ago1 min read

OLG Celebrates 50 Years by Turning Ontario Into ‘Wintario’

10 minutes ago3 min read

Iowa Lottery Launches New 'Know Before You Play' Resource Hub

17 minutes ago1 min read

'Name That Scratch Game' Winner Helps Design Idaho Lottery Scratch Ticket

23 minutes ago1 min read

Mass Lottery Wins Boston/New England Regional Emmy Award

7 days ago2 min read

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Help Yourself

More Canadian lotteries test self-service terminals, with Ontario taking the biggest plunge.

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The Best of Times for iLottery

The launch of Connecticut’s iLottery program a year ago began a flurry of online developments among American lotteries.

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Gathering in the Golden State

The NASPL Directors Meeting was held in San Diego, California, earlier this month.

From the President

A Bright Future for Lottery

Reborn as BRIGHTSTAR, a global lottery leader sets a bold new course.

Associate Members

When It Comes to Retail, Scientific Games Isn’t Playing Around

Joe Fulton, VP of Product Management, Readies Rollout of New Retail Solutions for a Digital Generation

Associate Members

Blossoming in Mississippi

America’s newest lottery has had a strong start in the Magnolia State, although it faces challenges to build on that momentum.

Lottery Profiles

Mike Jennings

District Sales Supervisor, Arizona Lottery

Making a Difference

The Ohio Lottery’s Brand Health Study

In 2024 the Ohio Lottery embarked on a long-term brand health study, comparing our brand to competitors in Ohio’s gaming industry and state government.

Research Corner

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A Mega Player Experience

Early results of the Mega Millions game change.

From the President

Introducing a Smarter Instant Ticket Display

A new digital menu solution marks a huge step forward. What sets it apart?

Associate Members

CRM: It’s Not Just a Marketing Expense

Scientific Games’ Lori Szymanski Talks Strategy.

Associate Members

Billions for Good Causes

Lotteries were created for the purpose of raising revenue for good causes, offering consumers fun and entertainment – and a chance of winning – for relatively small stakes.

Features

Spreading the Good Word - Arizona to Loto-Québec

There are many diverse recipients of lottery revenues, and lotteries are up to the task of creating beneficiary awareness campaigns.

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Spreading the Good Word - Massachusetts to Wyoming

There are many diverse recipients of lottery revenues, and lotteries are up to the task of creating beneficiary awareness campaigns.

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Rewarding Educators

Some lotteries honor teachers and educators – and even students – through special recognition programs.

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Prizes and Purpose: Telling Our Story

One of the things I am consistently reminded of as a director is how important beneficiary awareness is in garnering support for the mission of lotteries throughout the world.

From the President