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Things I Wish I Knew: 8 Experts Share Lottery Lessons They’ve Learned
Memorable lessons from lottery professionals at Scientific Games.


Solving Lotteries’ Greatest Marketing Challenges
Tailored strategies to align with each lottery’s unique goals.


Games Galore: EQL Labs & EQL’s iLottery Marketplace Outlook for 2025
Digital Content—Let’s Talk About It


Making Retail Exciting Again (and Again): Re-engaging Players in the In-Store Experience
Industry newcomer Mike Cardell offers thought leadership on future-proofing the lottery retail landscape.




New Research: Trending Now
Meet two representative players who typify the consumer trends driving lottery evolution in 2025


New Product Alert: Scratch Connect
Extending Scratch Entertainment with Digital Play


Full STEAM Ahead
A look at how IGT’s flagship After School Advantage program gives students access to technology and encourages interest in the


U.S. Best of 2024
As planning for 2025 instant game portfolios is well underway, Rob Thompson, Director of Business Intelligence & Analytics at Scientific


9 of Top 10 $20 Games in 2024
Developing a high-performance instant scratch game portfolio takes creativity – and millions of data points to help guide product managers


Animal Instinct
Lucky Coins and Elephant King Jackpots show how lotteries can benefit from games developed with a focus on player preferences.


Retail Self-Service Solutions: One Size Does Not Fit All
As retailers of all shapes and sizes fortify their business to meet shoppers’ ever-changing needs, self-service is more than a trend.
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