By Pollard Banknote
Published October 17, 2024
Power up the time machine and get ready for a time travelling adventure—Back to the Future is the newest addition to join Pollard Banknote’s licensed games portfolio. The popular Entertainment Collection also includes big screen classics like JAWS and Universal Monsters, which are quickly becoming player favorites.
Originally released in 1985, Back to the Future blasted into theatres with all three movies achieving widespread critical acclaim and immense commercial success. Today, it remains one of the most popular movie franchises of all time and remains a permanent fixture in pop culture.
Back to the Future will celebrate its 40th anniversary in 2025. This presents unique opportunities for lotteries to launch alongside the exciting milestone celebration and leverage the amplified marketing awareness. Fans around the world are gearing up for special events, screenings, and nostalgic tributes—an opportunity for lotteries to not only spark connections with existing players, but also attract new ones.
Included with this blockbuster license are an abundance of iconic high definition assets from the trilogy of movies—including the famous time-traveling car and clock tower. These easily recognizable icons can be further enhanced with some of our powerful print innovations, such as vibrant neon inks and Spectrum Scratch FXtra™, or by leveraging Pollard Banknote’s digital press capabilities for maximum impact at retail.
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Lotteries can also expect to capitalize on many electrifying marketing options connected with the movie trilogy, such as replicas of the time machine and life-size standees for photo opportunities, private red-carpet movie screenings, custom co-branded merchandise, and customizable video content.
Whoa! This is heavy.
© Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved.
