By Pollard Banknote Limited
Published August 20, 2024
Ever wondered what it takes to create outstanding games that engage and excite players? Pollard Banknote has been investing in a world-class team that has been delivering fantastic games for lotteries and their players. Take a closer look at their approach and some of the exciting games they have produced.
Digital Leadership and Vision Starts Here
Pollard Digital Games Studio, run by our in-house eInstants game development team, builds engaging eInstant games, designed specifically for iLottery. Driving the vision and efforts of Pollard Digital Games Studio are two unique individuals: Shannon DeHaven and Bradley Johnson. As Vice President of Digital Engagement, Shannon draws on her considerable experience with the Michigan Lottery, including managing the operations of their incredibly successful iLottery program. Under her leadership, Michigan became the first U.S. state to achieve significant success with iLottery, setting the industry standard by which iLottery success in North America is measured. Bradley Johnson, Director, Digital Games Studio, is a long-time expert in the multi-disciplinary gaming industry and is experienced in all aspects of game design and development, which he draws on to oversee the Pollard Digital Games Studio. Under Shannon’s and Bradley’s leadership, Pollard Digital Games Studio is creating new games to bring fun and diverse game options to iLottery players.
Innovation Meets Fun
Pollard Banknote’s culture of innovation spans all our print, retail, and digital-focused undertakings, and our success is a product of that drive for new approaches. This culture has led us to develop a couple of particularly fun and innovative games for our eInstant portfolio: Corgi Cash Dash and Miami Dice.
Corgi Cash Dash–Captivating Attention with Playful Pets
During the game development process, an instant win ladder concept was created, which increases the instant win amount awarded to the player based on the number of instant win symbols revealed during game play. Its enduring popularity, athleticism, and playful nature meant the lovable Corgi was the perfect theme for this new game. Pollard Digital Games Studio designed Corgi Cash Dash, which gives players a fun and whimsical experience that has proven to be very appealing. Where launched, Corgi Cash Dash set sales records for the first day, the first 7 days, and first 30 days of its release!
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Miami Dice– ‘80s Retro Fun for Dice Lovers
Appreciating that eInstants players crave variety, the Pollard Digital Games Studio team set out to take a different route with a traditional play mechanic: the key number match. A proven and popular mechanic for both retail and online games, the team envisioned matching key numbers in an unexpected new way to enhance the play experience.
The delivery of this revised play mechanic is the Miami Dice concept, featuring minimalist neon designs and iconic Miami imagery to bring the dice game to life.
The prize structure borrows from the innovative aspects of Corgi Cash Dash and ensures that the player can win in a way that closely resembles playing with real dice. The result is a unique eInstant game that combines the popularity of dice with fun, vintage ‘80s imagery.
Diversity is Key With eInstants
We know that diversity is key, so we are continuing to develop games that appeal to a wide range of players. For example, VIP Riches and Sizzling Hot 7s are two established lottery themes that we’ve adapted to an eInstant format featuring number match play styles. These games were launched by a European lottery and quickly became player favorites, helping the lottery sell the most game portfolio tickets in a single week. Lucky Forest is another great game that has a more whimsical feel with enchanting graphical elements and bonus features. It was launched by another European lottery and sold nearly three times the average game in its first week. We are looking forward to Corgi Cash Dash, Sizzling Hot 7s and Lucky Forest being released with a Canadian Lottery in the coming weeks.
Looking Ahead
The future is bright for eInstants and games are ever evolving. Check out Pollard Digital Games Studio for more exciting eInstants available for lotteries.
