SEO ROUNDTABLE (July 2, 2024) – Google has posted that it will begin to accept and run ads for daily fantasy sports and lottery couriers in many states within the United States. This change goes into affect on July 15, 2024, and advertisers must apply for certification.
Google posted this update on fantasy sports saying "on July 15, 2024, the Google Ads Gambling and games policy United States country-specifics will be updated." Google will begin to accept and run ads for Daily Fantasy Sports operators in the following states:
Alaska
California
Florida
Georgia
Kentucky
Minnesota
Nebraska
New Mexico
North Carolina
North Dakota
Oklahoma
Rhode Island
South Dakota
Utah
West Virginia
Wisconsin
Wyoming
Google also posted this update saying, "on July 15, 2024, the Google Ads Gambling and games policy United States country-specifics will be updated." Google will begin to accept and run ads for lottery-couriers in the following states:
Alaska
Arkansas
Colorado
District of Columbia
Idaho
Illinois
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Minnesota
Missouri
Montana
Nebraska
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Vermont
West Virginia
Wyoming
If advertisers are targeting their ads in a state that does not require a license, the advertisers must be licensed in at least one other US state that does require a license to operate Daily Fantasy Sport services or to operate Lottery Courier services.
Advertisers must apply for certification in both cases.
The Gambling and games policy page will be updated when the policy goes into effect on July 15, 2024.